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-# Why “Web 2.0” Matters
-
-It's not about Web 2.0. It's about every stupid industry buzzword that's ever
-made programmers roll their eyes.
-
-## Packaging ideas
-
-“Web 2.0” gives people who don't live and breathe technology a handy hook to
-group ideas on.
-
-* New, unfamiliar ideas
-* Ideas people already have but haven't articulated.
-
-## Unpackaging ideas
-
-A well-packaged idea has to do two things:
-
-1. Get the idea into someone's head.
-2. Let someone “unpackage” the idea in their own context and think new things
-    about it.