# Why "Web 2.0" Matters

It's not about Web 2.0. It's about every stupid industry buzzword that's ever
made programmers roll their eyes.

## Packaging ideas

"Web 2.0" gives people who don't live and breathe technology a handy hook to
group ideas on.

* New, unfamiliar ideas
* Ideas people already have but haven't articulated.

## Unpackaging ideas

A well-packaged idea has to do two things:

1. Get the idea into someone's head.
2. Let someone "unpackage" the idea in their own context and think new things
    about it.