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diff --git a/wiki/packaging-ideas.md b/wiki/packaging-ideas.md
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--- a/wiki/packaging-ideas.md
+++ b/wiki/packaging-ideas.md
@@ -1,11 +1,11 @@
-# Why "Web 2.0" Matters
+# Why “Web 2.0” Matters
It's not about Web 2.0. It's about every stupid industry buzzword that's ever
made programmers roll their eyes.
## Packaging ideas
-"Web 2.0" gives people who don't live and breathe technology a handy hook to
+“Web 2.0” gives people who don't live and breathe technology a handy hook to
group ideas on.
* New, unfamiliar ideas
@@ -16,5 +16,5 @@ group ideas on.
A well-packaged idea has to do two things:
1. Get the idea into someone's head.
-2. Let someone "unpackage" the idea in their own context and think new things
+2. Let someone “unpackage” the idea in their own context and think new things
about it.