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The Codex »
Why “Web 2.0” Matters
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packaging-ideas
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<h1 id="why-web-20-matters">Why “Web 2.0” Matters</h1>
<p>It's not about Web 2.0. It's about every stupid industry buzzword that's ever
made programmers roll their eyes.</p>
<h2 id="packaging-ideas">Packaging ideas</h2>
<p>“Web 2.0” gives people who don't live and breathe technology a handy hook to
group ideas on.</p>
<ul>
<li>New, unfamiliar ideas</li>
<li>Ideas people already have but haven't articulated.</li>
</ul>
<h2 id="unpackaging-ideas">Unpackaging ideas</h2>
<p>A well-packaged idea has to do two things:</p>
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<li>Get the idea into someone's head.</li>
<li>Let someone “unpackage” the idea in their own context and think new things
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