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# Why “Web 2.0” Matters
It's not about Web 2.0. It's about every stupid industry buzzword that's ever
made programmers roll their eyes.
## Packaging ideas
“Web 2.0” gives people who don't live and breathe technology a handy hook to
group ideas on.
* New, unfamiliar ideas
* Ideas people already have but haven't articulated.
## Unpackaging ideas
A well-packaged idea has to do two things:
1. Get the idea into someone's head.
2. Let someone “unpackage” the idea in their own context and think new things
about it.
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